Website rebuild that fixed both speed and conversion

The problem

The marketing site was built on a heavy page builder. Mobile performance was poor, the hero said very little, and every demo request came through one generic form with no attribution.

What we did

We rebuilt on a fast stack, cut the page weight substantially, rewrote the top of every page to state the product's job in one sentence, and instrumented the funnel so each source could be attributed. Then we tested the two pages that carried the most traffic.

Outcome

• Mobile load time reduced to a fraction of the original
• Demo requests attributable to source for the first time
• Bounce on the two highest-traffic pages measurably reduced

Stack & channels